The birth of the brand
From Hard times to a clothing line.
“It was while I was experiencing a very dark and lonely period in my life, that I would find myself sitting alone for hours, in a room, with only my thoughts. No Television. No Radio. No Ringing Phone. No one else. Just me sitting there and my mind racing. Wondering about my place in life. My purpose in life. I began obsessing over one of the many questions that I had, seeing the current state of the world, The pain that others were experiencing, the separation, the unwillingness to get along with one another, so i thought about these things, and i prayed, cried and wondered “WHY?” “Why can’t we all just come TOGETHER and help each other RISE to the next level?” and somehow i realized, THAT QUESTION, was actually, my call to action. To promote a proliferation of positive energy and togetherness, throughout the communities of the world, and fashion will be the train, in which I will use! (Together Risin’ Equally And Lovin’it™) -Terry W. Dudley II, Founder/ C.E.O.
"T.R.E.A.L. your LIFESTYLE!™"